How It Works
Strategic creative, in three moves.
Diagnose
Build
Scale
Results
Client Results
I've produced 500+ ad concepts for DTC brands spending $50K–$3M/mo on Meta and TikTok, with over $80M in total ad spend behind the data. This system was built from the patterns behind what actually scales.
Gerardo Ferrero
CEO of Arc Acquisition
The difference
Stop burning budget
on creative roulette
Every concept we ship comes with a written hypothesis: what it tests, why it should win, and what number proves it. You stop gambling ad spend on guesses and start running tests that are de-risked before they go live.
"Working with Gerardo made our lives at HiStrips way easier. He completely changed how we think about our ad creative, the hooks and the VSL scripts he comes up with are just mind-blowing, sometimes I need to ask him, 'Dude, how the f*ck you came up with this??' He literally lives for this."
Stop Plateauing
Your ROAS isn't broken because you need more concepts. It's broken because you keep testing the same angle in different outfits. A new strategic thesis breaks the plateau, not more volume.
Test With Conviction
Every concept ships with a written reason it should win. No more shotgun testing 25 ideas hoping one sticks. Fewer concepts, sharper bets, more signal in your data.
Build A Roadmap, Not A Backlog
Most brands have a content calendar. You'll have a strategic test plan, what we're testing, in what order, why, and what proves we're right. Direction, not output.